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NotBasicBlonde Podcast

Feb 25, 2021

In this episode my guest, Jamie Kern Lima is sharing her epic success story!

Talking Points:

  • We would love to know more about IT cosmetics, what inspired you to create this line?
  • Tell us what Believe IT: How to Go from Underestimated to Unstoppable is all about and who is it for?
  • The first part of your book is all about believing in yourself. Tell us about that journey for you.
  • But what if it isn't other people who don't believe in us? What if we don't believe in ourselves?
  • If someone hears about your story in a headline, Jamie, you make it seem so easy sometimes, but it isn't easy, is it?
  • What will people take away from your book?
  • How has faith been a part of your story?
  • What one word of advice would you give to the audience today, or what final words of advice would you give to our audience today?
  • If people order your book I understand you have some fun surprises for our audience? 
  • Where can people find you and the book? 


Jamie Kern Lima @jamiekernlima @itcosmetics  started IT Cosmetics in her living room and grew the company into the largest luxury makeup brand in the country. She sold the company to L'Oréal in a billion-dollar deal and became the first female CEO of a brand in its history. Her love of her customers and remarkable authenticity and belief eventually landed her on the Forbes America's Richest Self-Made Women list. Today, she's a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She's also an active philanthropist who has donated over $40 million in product and funds to help women face the effects of cancer with confidence.


Olyasha Novozhylova - NotBasicBlonde @notbasicblonde_

NotBasicBlonde Podcast - @nbbpodcast

Olyasha Novozhylova is the founder and creator of Not Basic Blonde, a fashion, and lifestyle blog dedicated to inspiring young women to create an extraordinary style.

Graduated from Georgia State University with a BBA in Managerial Sciences, Olyasha successfully built a career in IT/Project Management, before she became a full time blogger.

A model, blogger, entrepreneur, author, and celebrity podcast host of NotBasicBlonde Podcast. 

As the founder and host of NotBasicBlonde Podcast, where no topic is off limits, Olyasha provides millennials an ultimate guide on entrepreneurship, dating, marketing, self-development, astrology, spirituality, fashion, coaching, beauty, health & wellness.

Author of the children’s book 

Cutie the Unicorn – It’s ok to be different, Olyasha teaches our younger generation how to express their individuality.

The Russian model led an impressive 15-year career in fashion and runway in Atlanta and overseas, as well as enjoying several acting roles.

Now a leading influencer, Olyasha shares her beauty, wellness, and fashion tips with an audience of over half a million. 

As seen in YahooFinance, Jezebel magazine, Thrive, Medium, and Fashion Week Online magazines.

Olyasha has also partnered with brands such as Cartier, Revolve, PrettyLittleThing, PGA, Steve Madden, Too Faced, Vital Proteins, Tarte, DryBar, Drunk Elephant, etc. 

When she’s not documenting her travels through the world, Olyasha is busy masterfully educating women how to create iconic looks with a mix of affordable and designer pieces, as well as offering makeup, skincare, and fitness tips to encourage her followers to live their best and most beautiful lives!