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NotBasicBlonde Podcast


Aug 13, 2020

In this episode, my guest, Allison McNamara is sharing her story behind the Mara Beauty brand, giving entrepreneur's advice for beginners, how to stay organized, how to start your own brand and avoid mistakes, etc.

My Guest

Allison McNamara @allisonmcnamara  is a TV host, digital influencer and founder of the new clean algae skincare line, MARA.  Allison started her career at POPSUGAR where she wrote, hosted and produced the digital media giant’s fashion and entertainment content for six years. From co-hosting the Oscars for ABC and appearing on the Today show, to co-anchoring POPSUGAR Now, a daily entertainment cable news show and hosting her own show Midnight Style on the fyi Network–Allison then took her experience to Refinery29 and ET Online where she created, hosted and produced beauty videos. She drummed up the idea for MARA on a trip to Istanbul, Turkey right around the time she parted ways with POPSUGAR, and began developing the brand which launched this past February. With one hero product — MARA Algae + Moringa Universal Face Oil — MARA has quickly developed a cult beauty following in just several short months and recently launched nationwide in-stores and online with Credo Beauty.

Your Host

Olyasha Novozhylova - NotBasicBlonde @notbasicblonde_

NotBasicBlonde Podcast - @nbbpodcast

Olyasha Novozhylova is the founder and creator of Not Basic Blonde, a fashion, and lifestyle blog dedicated to inspiring young women to create an extraordinary style.

The Russian model led an impressive 10-year career in fashion and runway in Atlanta and overseas, as well as enjoying several acting roles.

Now a leading influencer, Olyasha shares her beauty, wellness, and fashion tips with an audience of over half a million.

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