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NotBasicBlonde Podcast

May 11, 2021

In this episode, my guest Theresa DePasquale and I are discussing how to win an Instagram game in 2021.

Talking Points:

  • How to build and define your brand?
  • How can you win an Instagram game in 2021? 
  • How to find a right balance between leaning and launching your business 
  • Things you wish you knew before becoming an entrepreneur?
  • What kind of content attracts the most attention?
  • How to prevent social media burnout?
  • Why most entrepreneurs fail at social media?

My Guest

Theresa DePasquale @theresadepasquale

"I began my career as an entrepreneurial fitness expert, owning multiple health clubs in the Tampa Bay Area before moving my business totally online.
In 2012 I started my Instagram page and used my marketing skills to quickly dominate the social media space by successfully building multiple large, revenue-generating brand pages on Instagram. My own personal brand page @TheresaDepasquale has over 230k followers and is still growing today due to it’s motivational and educational content.
With over 10 years of online branding and social media experience (paired with countless hours of high-level masterminds and business conferences), I’ve worked hard to master the art of online branding and social media strategy and have become the go-to mentor for many elite, high-level clients and mastermind groups.
In December 2018 I started my company Captures Social Group to provide one-on-one consulting and management for national companies and industry-leading experts to help them successfully build their brands online and grow their reach and credibility.
My passion is to work with heart-centered entrepreneurs and companies to help them skyrocket their brand and attract more clients.
My focus is to establish people and companies in the health, wellness, and lifestyle segment as the expert in their fields, while simultaneously growing an organic engaged following that will lean in and help spread their message".


Olyasha Novozhylova - NotBasicBlonde @notbasicblonde_

NotBasicBlonde Podcast - @nbbpodcast

Olyasha Novozhylova is the founder and creator of Not Basic Blonde, a fashion, and lifestyle blog dedicated to inspiring young women to create an extraordinary style.

Graduated from Georgia State University with a BBA in Managerial Sciences, Olyasha successfully built a career in IT/Project Management, before she became a full time blogger.

A model, blogger, entrepreneur, author, and celebrity podcast host of NotBasicBlonde Podcast. 

As the founder and host of NotBasicBlonde Podcast, where no topic is off limits, Olyasha provides millennials an ultimate guide on entrepreneurship, dating, marketing, self-development, astrology, spirituality, fashion, coaching, beauty, health & wellness.

Author of the children’s book 

Cutie the Unicorn – It’s ok to be different, Olyasha teaches our younger generation how to express their individuality.

The Russian model led an impressive 15-year career in fashion and runway in Atlanta and overseas, as well as enjoying several acting roles.

Now a leading influencer, Olyasha shares her beauty, wellness, and fashion tips with an audience of over half a million. 

As seen in YahooFinance, Jezebel magazine, Thrive, Medium, and Fashion Week Online magazines.

Olyasha has also partnered with brands such as Cartier, Revolve, PrettyLittleThing, PGA, Steve Madden, Too Faced, Vital Proteins, Tarte, DryBar, Drunk Elephant, etc. 

When she’s not documenting her travels through the world, Olyasha is busy masterfully educating women how to create iconic looks with a mix of affordable and designer pieces, as well as offering makeup, skincare, and fitness tips to encourage her followers to live their best and most beautiful lives!