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NotBasicBlonde Podcast

Dec 22, 2020

In this episode my guest, Alissa Benishai and I are covering so many great topics.

Talking points:

  • Alissa's story of success
  • Phat Buddha - how did it all started
  • what inspired you to create such a successful brand
  • how did you come up with such a catchy name
  • what makes Phat Buddha so unique 
  • what do you rely on when creating new designs
  • what helped you to grow this brand
  • what's the best business advice you've ever received 
  • what business principles have led you to tremendous success
  • Phat Buddha is also known for supporting great causes


Alissa Benishai @phatbuddhawear  born and raised in New York City, Alissa graduated from Stern at the impressive age of 19. Her first career in the “city that never sleeps” landed her in real estate development. Alissa's then lifestyle revolved around high-stakes deals, parties and beyond until her dreams were almost swept away. In a pivotal moment of realization, Alissa opened her eyes to a much-needed new approach to both life and career. In 2009, Alissa said goodbye to her lifetime in New York and traveled to Hawaii to begin a three-month intensive Bikram yoga training. It was here that she found both her peace and passion in life and returned to New York to transform it into what was born as Phat Buddha, a one size fits all activewear brand. Since then, Alissa has evolved Phat Buddha into more than just a wardrobe for the studio.

Phat Buddha @phatbuddhawear  is a fashion-forward, seamless-focused brand designed for your body, your movement. Born from yoga, fashion meets function with every piece, incorporating both style and comfort, from luxe details to impeccable fits. We currently work with top tier retailers including Shopbop, Carbon38 and Bandier, as well as major fitness studios including Barry's Bootcamp, SoulCycle, Flywheel, Rumble and more. We have been featured in major publications from the New York Times to Vogue, Elle, Shape, People Style, Glamour, Cosmo, Yoga Journal and beyond. Social influencers also love our brand, including @somethingnavy, @amandakloots, @manrepeller, and


Olyasha Novozhylova - NotBasicBlonde @notbasicblonde_

NotBasicBlonde Podcast - @nbbpodcast

Olyasha Novozhylova is the founder and creator of Not Basic Blonde, a fashion, and lifestyle blog dedicated to inspiring young women to create an extraordinary style.

The Russian model led an impressive 10-year career in fashion and runway in Atlanta and overseas, as well as enjoying several acting roles.

Now a leading influencer, Olyasha shares her beauty, wellness, and fashion tips with an audience of over half a million.