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NotBasicBlonde Podcast

Apr 12, 2022

In this episode my guest, Jay Yu aka The Lion Of NYC, reveals the best investment secrets.

  • You’ve started from scratch to become a multi-millionaire. What role do your beginnings play in your everyday decisions now?
  • What role did being the son of immigrants play in your struggle
  • You’ve invested all over the world. How different are the rules of investing in other countries compared to the US?
  • Did you ever incur losses in your successful career; how did you deal with it?
  • How can young and inspired individuals resist the urge to splurge, and how important is that to become financially secure?
  • How can we invest like rich people?
  • How important is it to accept risk while investing?
  • How can someone’s connections or network help in making more wealth?
  • How can we keep our emotions from clouding our judgment while investing in anything?
  • Should a young aspiring entrepreneur choose to go to college instead of investing time and money in their idea?

Jay Yu, The Lion Of NYC @thelionofnyc was honored in 2021 as one of The Outstanding 50 Asian Americans in business and considered one of the fastest growing "influencers" or financial influencers around the world. He is a private investor in a multitude of companies and advised a magnitude of private and public company executives with corporate advisory services such as capital funding, mergers & acquisitions, structured financing, IPO listings, financing and branding, expert market analysis, commodities trading and other business development services geared at taking these companies to the next level. He is a self taught and private self investor, his relentless passion for international business has helped him develop key, strategic and valuable relationships throughout the world. Mr. Yu's unconventional and unlikely journey from humble beginnings as a "sweatshop baby" brings strong work ethics as well as different perspectives to corporate and business growth strategies. Previously, Mr. Yu worked as an Analyst part of the Corporate &Investment Banking Division at Deutsche Bank on Wall Street in New York City.

Mr. Yu continued his studies at while working at Columbia University. He holds a BA in Psychology from City College of New York, and completion of core classes from Borough of Manhattan Community College. He is also a proud member of Nu Alpha Phi, where he helps mentor college students and new graduates. Aside from being a deal junkie, he is an active Philanthropist and the founder of LunarNYC, a Non-Profit Organization that helps nurture New York City kids through sports and education.


Olyasha Novozhylova - NotBasicBlonde @notbasicblonde_

NotBasicBlonde Podcast - @nbbpodcast

Olyasha Novozhylova is the CEO and Founder of NotBasicBlonde brand, dedicated to inspiring young women to create an extraordinary style and embrace their individuality.  

Model, Blogger, Entrepreneur, Author, AmazonLive Fashion Host, Fashion Editor, and Celebrity Podcast Host of NotBasicBlonde Podcast. As the Founder and Host of NotBasicBlonde Podcast with over 4M downloads and celebrity guests, where no topic is off limits, Olyasha provides millennials an ultimate guide on entrepreneurship, dating, marketing, self-development, astrology, spirituality, fashion, coaching, beauty,health&wellness.  

Graduated from Georgia State University with a BBA in Managerial Sciences, Olyasha successfully built a career in IT/Project Management, before she became a full time entrepreneur.  

Author of the children’s bookCutie the Unicorn – It’s ok to be different, Olyasha teaches our younger generation how to express their individuality.  

Olyasha has led an impressive 15-year career in fashion and runway in US and overseas, as well as enjoying several acting roles.  

Olyasha has partnered with over 100 nationwide brands such as Cartier, Revolve, PrettyLittleThing, PGA, Steve Madden, Too Faced, Vital Proteins, Tarte, DryBar, Drunk Elephant, etc.